Productores de Mango apunta hacia Asia

Mangos from Peru at the Asia Fruit Logistica

APEM: Peruvian Association of Mango Producers and Exporters targets Asia

After a long process of agreements and protocols, Peru started exports to China in the campaign 2006/2007. The agreements between both Ministries of Agriculture included mainly phytosanitary procedures to get access to China, as expressed by Mr. Juan Carlos Rivera, Manager at APEM.Among the phytosanitary procedures, there is the hydrotermic process: mangos has to be exposed to hot water (42 degrees C) for about one hour. This procedure is already known by Peruvian exporters, since it is also requested by US phytosanitary authorities. Regarding China, Mr. Rivera comments: "this procedure is perfectly followed by the phytosanitary agency (SENASA) according to the agreements signed between both governments in 2005. There are other requirements from the commercial side: boxes of 6 kgs, large calibers, red appearance etc".Expectations are large. Asia in general and China in particular are huge potential markets. "Chinese market is enormous, Chinese people eat mangoes, for Americans this fruit is still an exotic. Additionally, we are in counterseason, then we logically see good expectations for the commercial future in China. however we have some limitations (e.g. shipping takes almost 28 days to arrive, we don´t know exactly the trade practices from Chinese people and they don´t know ours). On the other hand, Peruvian mangoes are gifts for New Year´s Eve in the Chinese calendar, thanks to its outstanding caliber, color and quality. In the short term, we expect to start some commercial agreements with importers from China and Hong Kong. In the long term, we expect to equal the high quality of mangoes exported to US, because Chinese people know about mangoes, then we have to arrive at the precise moment" emphasizes Mr. Rivera.Expectations in the production/export of mangoes from Peru are carried out partially. "Peru exported 104.000 tons. However, this export record was not together with financial results, since the traditional destination markets (Europe and US) had limited consumption, and prices went down. This campaign would happen at the contrary, low production, higher prices" ends Mr. Rivera.
Contact:Juan Carlos Rivera Ortega
ManagerAsociación Peruana de Productores y Exportadores de Mango (APEM)Urbanización San Eduardo A-2Piura
www.apem.org.pe++5173-306496
APEM@speedy.com.pe
Publication date: 9/2/2008
Author: Jahir Lombana
Copyright: www.freshplaza.com

Link: http://www.freshplaza.com/news_detail.asp?id=27634