Peru 8 September, 2008 [ 17:25 ]
Minster announces Peru's most important Pisco event
Living in Peru
Israel J. Ruiz
The commencement of two of the most important events in Peru's pisco industry were announced on Monday by the country's Minister of Production, Rafael Rey.The minister announced that the 12th National Pisco Festival as well as the 15th National Pisco Contest would be taking place from September 12-14 at Jockey Plaza Convention Center in Lima.It has been estimated that over two hundred of Peru's most important pisco producers will participate in this national event.Minister Rey pointed out the tremendous success the event had had over the past several years, affirming that the production of Pisco in Peru had doubled between 2003 and 2007.He added that production in 2008 would increase between 12 and 18 percent to approximately 5.8 million liters of pisco.The promotion of the national drink has also increased the country's consumption of the grape brandy 35 percent. Despite this, the country's annual per capita consumption is quite low, said Minister Rey, explaining that Peru's per capita consumption reached approximately 0.5 liters while Chile's had been registered at 3 liters."We hope that promotion campaigns will encourage the consumption of pisco in Peru's market," said Rey.
Link: http://www.livinginperu.com/news/7337
lunes, 8 de septiembre de 2008
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